In a changing house market, knowing how to do a great open house is also changing. The main idea stays the same you want to sell the home and get people interested but the ways to do this in 2025 need more good ideas, using technology, and focus on fun. These ideas, from top house experts, they aim to get more visitors, engage people interested in buying and help make deals faster.
Getting Word Out: Making People Excited Before it's Even Open
A busy open house often because of smart planning even before it starts.
1. Run
Ads for Specific Areas on Social Media (Website: MetaforBusiness.com)
To get a really interested crowd, use ads on sites like Meta and Insta. Pick
people by the area they live in, things they like (like "first home
buyer"), and life happenings. Add a direct RSVP link or info form so you
can get their info early and make a visitor list.
2. Tease
with "Coming Soon" Short Video Clips (Website: Later.com)
Small videos on places like Insta, TickTock, and Facebook Reels are a strong
way to get seen. Make quick 15-30 second clips that show off the home's nice
parts a pretty kitchen, big backyard, or warm fireplace with popular music.
This type often gets more interest than regular picture posts.
3. Host an
"Neighbors-Only" First Look (Website: Buffini&Company.com)
Don't forget how important the neighborhood is. Invite folks living around the
house for a special look an hour before everyone else. Neighbors are good for
telling others since they know friends or family who want to live close. It's
also great to make relations with future house sellers.
4. Work
with Local Companies for Team Promotion (Website: Inman.com)
Team up with nearby business, like a coffee shop or bakery. Promote the event
on socials together, and they might give snacks for the open house. To get more
people, you can raffle a gift card from that place, which can get more people
interested.
5. Use
Letters and Online Invites (Website: RealGeeks.com)
For a personal touch and reaching local people, try sending letters. Postcards
to close neighbors can work great. Mix this with online emails or services like
Email Post, where you can add photo sets and video tours to get your already
interested group and past buyer's interest.
Doing and Experience: Make the Day Unforgettable
The big day is your time to impress. How you show the house and chat with guests can be important.
6. Add a
Virtual Open House Part (Website: Matterport.com)
Reach more than just local buyers by doing a virtual open house. It can be a
live stream on Facebook or TikTok, a saved video tour, or even better a 3D
tour. Matterport tours, for example, let buyers explore the house any time from
their gadgets, good for those who live far.
7. Use QR
Codes for Fun Info (Website: QRCodeGenerator.com)
QR codes were big during the pandemic and still are useful. Put QR codes in
each area that link to more info, like more home design options, feature
details, or past of the house. This way, visitors can get info on their without
interrupting their visits.
8. Use a
Digital Sign-In Sheet (Website: CurbHero.com)
Forget messy paper signs-ins. Using a tablet with a digital info form (using
apps like Curb Hero or ordinary Google Form) makes it easy and polished. It
cuts down errors, auto-records details, and even send an instant thank you text
to the guests.
9. Create
Buzz with a Shorter Time (Website: TheClose.com)
Opposite to popular think, some top agents prefer cutting the open house time
to just 1 or 2 hours. This full the house with guests in a short time, making
it feel high demand and making excitement that can lead to faster choices.
10. Engage the Senses with Strategic Ambiance (Website: RealtyTimes.com)
First feelings are all about the senses. A nice smell, like cookies baking or a gentle smell from a fancy candle could, make peoples feel happy and maybe make the home seem very friendly. What about some soft music playing in the background, like some calm or acoustic tunes Could that help guests feel at ease and stay a bit longer?
11. Showcase
Features with Simple Signs and Digital Staging (Website: PadStyler.com)
People might not see the new hot water tank or special wooden shelves. Place
small polite cards near to show these important details. Empty houses? No
problem, digital staging is cheap and smart. Have tablets or pictures to show
how rooms can look, helps people see what space can become.
Keep Contact: Turning Guests into Friends
Your job is not over when last guest leaves, isn't it? A good follow-up plan is super important for turning the work of the day into future success.
12. Do a
Raffle or Treasure Hunt (Website: TheBalanceSmallBusiness.com)
Want all visitors infos Try a simple raffle with a nice gift, like a gift card
to a nearby good diner. Or make a fun treasure hunt where people discover
hidden gems of the house, with a prize for winners.
13. Give
Useful Branded Freebies (Website: Vistaprint.com)
Give visitors something to remember you by, How about some useful, branded
gifts? Not just boring pens, think of mini measuring tools, branded bottles, or
shades. These will more likely be kept using them a lot, always showing off
your contact info.
14. Hand
Out Neighborhood Maps Online (Website: Canva.com)
Sell not just the house but the lifestyle too. Make lovely guide about area
details like schools, parks, and where to eat. Offer it for phone download
after by using a QR in a follow-up message. Her position as expert in parts
around.
15. Organize
and Shall Think About Your Follow-Up (Website: FollowUpBoss.com)
After the event, put your contacts into groups based on the data you got
(first-time house shoppers, folks investing, or those with a agent already
maybe?). Use a digital system to send and make your follow-up messages. For
example, how about sending a “first-time buyer tips series" to that group,
giving them worth and showing trust with time.

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